When it comes to app store optimization (ASO), there are no agreed-upon terms. As of September 2017, there are over 3.3 million apps available and still counting. It has come as long way in the past six years. The Google Play Store, previously known as Android Market, started its journey with a mere 16,000 apps when it was launched in December 2009. In this post, we bring to you the complete anthology of the very best ASO practices that will help you perfect your app’s listing on Google Play Store, but before that let’s take a closer look at the Google Play Store rank algorithm. Everything right from your app’s name, title, description and screenshots can be optimized to perfection. But there are some fail-proof strategies to boost your app’s rankings. Google is as strict with App Store Optimization as it is with its search engine optimization. Now, things may be a tad confusing and also a little counter-intuitive for people who are just getting started with Google Play Store optimization. The trick is to nail your app store optimization (ASO) and make sure you deploy the very best ASO practices that win the algorithms and get your app ranking high up in Google Play. “For the average app, search actually makes up the vast majority of installs,” says Ankit Jain, Head of Search and Discovery, Google Play.
You just need to make sure these searchers find you. Another 50% DAU search for apps every week and Google Play witnesses a whopping six million unique keyword searches a month. If you know how to be in the right place at the right time, you can hit a jackpot with the active app hunters waiting for your latest app offering.Ī staggering 12% of daily active users (DAU) search Google Play looking for apps every single day. There really are people who are actively search for apps every day. This may seem like a no-brainer but app discoverability is crucial.
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